This Art Direction Project envisions an editorial feature, focused on the current situation (Covid-19) in relation to the trends that emerged on the catwalk for the season AW20/21. Inspired by the business attire, I was asking myself the question whether suit and tie were wishful thinking or a prompt unburdened return the work environment we knew pre Covid19. Wit[...]
The client, a commercial dancer and choreographer, needed updated pictures for her portfolio. The aim was to create three different aesthetics and personas the dancer could embody to show versatility. Below you will find examples of the photo sets that resulted from the shoot. Photographer: Valentina Ilazi (https://dopedonut.com)Model: SophieStylist, Hair & M[...]
Stock photos tend to be generic and often times not truly reflective of the brands that use them. With custom stock photos clients can infuse their message, branding, and color scheme into the pictures and will be rewarded with images that truly resonate with their respective audience and aesthetic. Client For this project I had the pleasure to work with F[...]
As part of a Branding Strategy for a dancer/choreographer I created a visual representation of one of her signature moves (cat ears). The idea was developed into an Instagram filter with technical support from Christoph Dethloff (http://www.chdethloff.at). The design was later shared across all social media output of hers and sparked recognition in a time where soci[...]