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Happy swipe to you!

Originally published on 11.9.2022 in Der STANDARD. Die erfolgreichste Dating-App der Welt wird zehn Jahre alt.Nichts hat die Suche nach Liebe oder Sex so sehr verändert wie Tinder – weshalb immer mehr Zusatzangebote die Erfolgsoptimierung versprechen. Vor „Ja, ich will“ kommt „Ich würd gern“ – und wo ein Wille, da ein Weg. Aber wie weit wären Si[...]

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Heast, Google

originally published in Der STANDARD on 23.8.2022 Bezwinger der Sprachbarriere, Wunderkind der neuen Zeit – in Wiener Manier kommt Skepsis auf, denn wir kennen nur ein Wunderkind, und das ziert die Mozartkugel. Kaffeehaus ist ein Lebensgefühl, das kann man nicht übersetzen, oder spricht Google Wienerisch? Hamlet war nicht der Erste mit einer Identitätskris[...]

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a(mazon)-t(inder): articles with a focus on web-topics

Wie im Märchen: Erfahrungsberichte mit Dating-Apps Spieglein, Spieglein an der Wand, welcher Single hat die skurrilste Dating-App-Geschichte im Bundesland? Singles aus Wien teilen ihre Erfahrungen. Hinter den sieben Bergen – Es war einmal vor gar nicht allzu langer Zeit, dass Tinderella sich auf die Suche nach ihrem Prince Charming machte. Abenteuerlust[...]

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Manifesto: on the importance of oxymorons

In times of social unrest, lack of direction, and eagerness to find joy in the small things, the Department of English at the University of Vienna asked students to write manifestos to providing  insight into the values of the department’s student population. I had the great honor and pleasure to have had my manifesto "On the importance of oxymorons" published on[...]

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Art Direction: The new office hours

This Art Direction Project envisions an editorial feature, focused on the current situation (Covid-19) in relation to the trends that emerged on the catwalk for the season AW20/21. Inspired by the business attire, I was asking myself the question whether suit and tie were wishful thinking or a prompt unburdened return the work environment we knew pre Covid19. Wit[...]

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Portfolio Shoot

The client, a commercial dancer and choreographer, needed updated pictures for her portfolio. The aim was to create three different aesthetics and personas the dancer could embody to show versatility. Below you will find examples of the photo sets that resulted from the shoot. Photographer: Valentina Ilazi (https://dopedonut.com)Model: SophieStylist, Hair & M[...]

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Art direction: business stock photos

Stock photos tend to be generic and often times not truly reflective of the brands that use them. With custom stock photos clients can infuse their message, branding, and color scheme into the pictures and will be rewarded with images that truly resonate with their respective audience and aesthetic. Client For this project I had the pleasure to work with F[...]

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Wiener Zeitung: Gastkommentare Recht & Beratung

Umdenken ist manchmal gar nicht so einfach, sind wir doch darauf trainiert, sich wiederholende Stimuli zu verarbeiten und sie in klaren Schemata anzulegen. Das "Non plus Ultra" bei immer wiederkehrenden Problemen ist eine möglichst automatisierte Lösung. Dieses Verhalten führt bei komplexen Herausforderungen aber oft in eine Sackgasse. "Probleme kann man niemals m[...]

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How the Utility-Trend breaks with fashion-myths and reignites emancipation (one pocket at a time)

originally written in February 2019, German version below This season designers got G.I. Jane all dressed up for the concrete jungle. Marching, rather than strutting, down the runway, models in the fashion capitals of the world repeatedly showcased one look in particular for the upcoming season: the Utility look. Stella McCartney, Fendi, Givenchy, LOEWE, and other[...]

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Who run the world?

Originally written in April 2019 If Beyoncé and her creative partner Adidas had their way, we all would - and preferably decked out in Ivy Park! The relaunch of the label Ivy Park will be part of the fresh entered partnership between the two. Sportswear with Beyonce factor? — we are already Crazy in Love . Founded in 2016, fashion label Ivy Park was original[...]