Umdenken ist manchmal gar nicht so einfach, sind wir doch darauf trainiert, sich wiederholende Stimuli zu verarbeiten und sie in klaren Schemata anzulegen. Das "Non plus Ultra" bei immer wiederkehrenden Problemen ist eine möglichst automatisierte Lösung. Dieses Verhalten führt bei komplexen Herausforderungen aber oft in eine Sackgasse. "Probleme kann man niemals m[...]
originally written in February 2019, German version below This season designers got G.I. Jane all dressed up for the concrete jungle. Marching, rather than strutting, down the runway, models in the fashion capitals of the world repeatedly showcased one look in particular for the upcoming season: the Utility look. Stella McCartney, Fendi, Givenchy, LOEWE, and other[...]
Originally written in April 2019 If Beyoncé and her creative partner Adidas had their way, we all would - and preferably decked out in Ivy Park! The relaunch of the label Ivy Park will be part of the fresh entered partnership between the two. Sportswear with Beyonce factor? — we are already Crazy in Love . Founded in 2016, fashion label Ivy Park was original[...]
As part of a Branding Strategy for a dancer/choreographer I created a visual representation of one of her signature moves (cat ears). The idea was developed into an Instagram filter with technical support from Christoph Dethloff (http://www.chdethloff.at). The design was later shared across all social media output of hers and sparked recognition in a time where soci[...]
Story for Juristl, the Viennese Law Faculty's Quarterly magazine. Interviewing Sophie Martinetz CEO and Founder of future-law.at, a competency center consulting on the digitalization of the legal sector and the future of the legal profession. Ein Artikel für das Juristl, ein vierteljährlich erscheinende Magazin der Wiener Juridischen Fakultät. Im Interview mit[...]